Force24 Cookies & Tracking
Our organisation utilises Force24’s marketing automation platform.
Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:
They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.
f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years, persistent.
f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.
The information stored by Force24 cookies remains anonymous until:
• Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.
• A user of the website completes a form containing email address from either our website or our Force24 landing pages.
The Force24 cookies will remain on a device for 10 years unless they are deleted.
We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities
Device & browser type and open statistics
All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.
All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.
We would like to keep in touch so that we can make you aware of new offers, discounts and developments. We may send you information by post. You always have the option to withdraw consent.
If you have granted consent to receive marketing communications by email, are a customer of ours or have previously asked for information about our breaks, products or services, we may also send you related marketing communication by email. We will, in every marketing email, give you the opportunity to unsubscribe from our mailing altogether.
We do not provide your personal information to external organisations (i.e. outside of ABCLG).
At any time if you do not want your information used for direct marketing purposes or if you do not want to receive marketing emails from us , please either follow the unsubscribe link in one of the marketing emails or call 0330 333 0590 (oversees +44 1905 610660). Please be aware that if you have a break booked we will send you service related emails, even if you have unsubscribed from marketing emails, as this is important information you will need for your break.
Who do we share this information with?
Our Suppliers. We may share your personal information with our suppliers. This includes agents who have taken your booking as a data processor for ABCLG, IT Services, the owner of the boats we manage, the operator of the marina your break will take place from, third party service providers, marketing and communications. They will only use the information to provide a service to us (such as facilitating your booking), in relation to any feedback or complaint you may have. They will only be given the information they need. We keep control of your data and our suppliers must act in accordance with our instructions. Some of our suppliers may be based abroad. We will only share data with permitted countries including the US (only when there is a Privacy shied or equivalent in place).
Legal requirements. It could be that we have to disclose your personal information by law if a court, police officer /. Other law enforcement agency has requested it in the appropriate way.
Insurance: We may disclose your personal information to our insurance providers in the case of any accident or incident to assist in the claim.
How long do we keep your information?
Your personal information will only be held for as long as is necessary to provide services to you unless we need to for a longer period of time – for example where there is a legal / statutory obligation to retain information, or if our insurers require us to keep information for certain periods of time.
If there is a possibility that you may have a legal claim against us, for example if you had an accident, we will then hold the information for the statutory limitation period associated with such legal claims.
ABCLG are committed to keeping your data secure. This will be through the use of suitable physical, electronic and management procedures including locked cupboards or cabinets, restricting unaccompanied public assess to certain offices, data encryption and electronic password protection and ensuring where hosted off site our supplier meet our protection requirements.
Should you receive communication from someone pretending to be an ABCLG employee or a fake website, please forward it to us by email to firstname.lastname@example.org or in writing to ABC Leisure Group, Lowesmoor Wharf, Worcester, WR1 2RS as soon as you can. If you have been the victim of fraud please contact the police and / or your bank in the first instance.
How to get copies of your information
To request the details of the personal information we hold about you please write to us at Customer Services, ABC Leisure Group, Lowesmoor Wharf, Worcester, WR1 2RS or email email@example.com.
If your information is incorrect:
Please contact us in writing to Customer Services, ABC Leisure Group, Lowesmoor Wharf, Worcester, WR1 2RS or email firstname.lastname@example.org
If you do not think we have processed your data as described in this notice please email email@example.com
If you are unhappy with our response you can refer the matter to the Information Commissioner’s Office. Further details about how to do this are on their website www.ico.org.uk.